Social Media Marketing

Adoption Social Media Marketing Services

Your mission is to create successful adoption outcomes. Our mission is to help you reach her and elevate your messaging that creates a sense of confidence and peace increasing her probabilities of choosing adoption as the solution to placing her baby with a new family and new future.

Increasing Your Adoption Online Presence

Did you know Americans spend an average screen time of 5.4 hours on their mobile phones daily? If you want to reach her, it is imperative that you are online in the places where she is looking so that she can find you.

Identify Your Adoption Social Media Audience

You do not have to be on all of the social media platforms to be effective.  The good news is our team is equipped to help identify the right two or three that work best for your market.

Different people use different sites, so pick the ones your target market spends time on. We will research the demographics and strategically select the right platforms for your efforts. 

Each platform has its own unique set of users. Our digital communication strategists have already investigated them for you. We regularly track trends, demographics, and usage on every social media platform.

Define Your Social Media Goals

It is important to determine what your short and long-term goals are for leveraging social media.  Our team will help you navigate objectives and establish effective outcomes.  Who do you want to reach and what do you want to communicate.

Your social media platform should be a two-fold strategy of finding new prospective clients and engaging those you have already served. At Choose Life Adoptions, we provide marketing for adoption services through digital communication strategies grounded in research and performance-based values.

Understand Each Platform

We help identify the right platform and educate you on the differences of each. Each platform has a chance of communicating with your prospective or historical clients.  The important thing is to select the ones that are most effective for your specific goals and objectives.

For instance, familiarize yourself with Facebook live for webinars, sign-up forms for events, creating groups, and even the appointment calendar. Use relevant hashtags on Instagram and Twitter. We can take the stress out of social media planning.  Each of these might be communication channels you establish between your adoptive parents and the birth mother/families.

Engage Your Audience

Social media is designed to be…social. It’s the place where you can actively engage with your adoptive parents, birth mothers, and prospective clients online. This provides you with a platform to develop healthy relationships and provide ongoing communication.

How engaged your clients are is more important than how large the audience of your social media platforms are.  Happy engaged clients increase your probabilities of referrals from them.

A regular social media schedule is one of the best ways to keep your community engaged in the vital work you are doing for both birth mothers and prospective adoptive families.

Choose a Qualified and Experienced Team

Choose Life Adoptions exists to provide the intentional and proven marketing services and strategies to adoption professionals. Through strategic, data-driven social media marketing, we deliver a message of hope and truth. Our digital communication team’s ultimate goal is to elevate adoption professionals that lead toward more successful adoption outcomes. Learn more about the services we offer to take your marketing strategy to the next level.